The Design of the BMW 3 Series Sedan.

Unmistakable design elements make the new BMW 3 Series the sportiest member in its vehicle class. With a contemporary interpretation of the classic three-box design, the vehicle upholds the design tradition of the BMW brand: long bonnet, short overhangs, long wheelbase and set-back passenger compartment. In this way, the best-selling BMW Series of all time continues to lead the way within its segment.

EXTERIOR DESIGN.

The sporty-elegant exterior is harmoniously coordinated, conveying aesthetics and dynamics as soon as you set eyes on it. With their horizontal slats, the intricately designed air inlets in the front apron combine with the front lights to emphasise the wide stance on the road. As an option, the double round headlights with integrated corona rings are available in LED technology.

But it’s not just the front that’s an eye-catcher. The strikingly shaped rear bumper has two horizontal lines and the rear lights with LED technology are set wide apart, ensuring that the new BMW 3 Series Sedan retains its unmistakable appearance at night as well.
 

Interior Design

As soon as you get into the new BMW 3 Series Sedan, you immediately notice the driver orientation and outstanding material quality. The interior is spacious, with practical storage possibilities and a functional, uncluttered instrument panel. At the same time, it is dominated by elegance and dynamics. Numerous highlights in Chrome as well as surfaces in Black high-gloss underscore the outstanding quality. In typical BMW style, the cockpit is orientated systematically towards the driver, making it extremely easy to operate.
Each and every ergonomic challenge was mastered with the greatest of care and attention. The best example is the 8.8" Control Display of the optional Navigation system Professional: free-standing above the centre console, it exudes a premium-quality look & feel. The centre console has a holder for two drinks and its roller cover, when closed, can be used as a storage surface. Just two of many details in an overall concept that perfectly combines sportiness with modernity.

LED LIGHT DESIGN.

In addition to the standard-feature rear lights in LED technology, the headlights and fog lights of the new BMW 3 Series Sedan are also available with LED light units.
All the light functions in the LED headlights with daytime running lights, parking lights and indicators are powered by LED technology. The high-beam and low-beam lights consist of 10 high-power LEDs. The headlights come with automatic headlight range control, deliver brilliant illumination of the road ahead and thereby improve safety at night and in bad weather.
LEDs (light emitting diodes) are characterised by their long lifespan and consume up to 50 percent less energy than conventional light bulbs. So they also help to reduce fuel consumption and emissions output. What's more, the light they produce is very similar to daylight so it's particularly gentle on the eyes. The flat outer contour of the LED headlights also accentuates the car's athletic style.
LED headlights are available for 320i Sport, 320i M Sport, 320d Sport and 330i M Sport.