Urban life offers new surprises every day. And with its perfect mixture of thrilling dynamics, self-confident design and top-quality materials, the new BMW 1 Series is part of them. Whether you’re on the way to work, off to your sports club or on an outing with your friends, its laid-back air means boosts the fun factor. And guarantees short, quick routes – with definitely no dead ends.

Exterior Design.

Powerful lines and large inlets indicate just how much energy is at your disposal in the new BMW 1 Series. Flat, focused headlights, which are available as an option with full LED technology, point towards the heart of the front – the double kidney grille with a chrome surround. The dynamic overall impression whets the appetite for unadulterated driving sensations. At the rear, large wheel housings and a wide track emphasize the close contact with the road surface. The L-shaped LED rear lights are an undeniable eye-catcher and demonstrate immediately that it’s a typical BMW that’s conquering the streets.

Interior Design.

Fresh, modern and straightforward – that’s the impression created by the interior of the new BMW 1 Series at first glance. And then confirmed at second glance. The cockpit has typical BMW driver orientation and the whole interior is characterised by top-quality design right down to the last detail. The standard-feature BMW Radio Professional is accompanied by various different chrome accents and a bezel in high-gloss Black.
The 360-litre luggage compartment can accommodate your shopping bags, backpack or large items of luggage, with sunglasses, cameras and other smaller objects stored in the doors and in the centre console. Exclusive surfaces give the interior an even more modern appearance, and personal touches are provided by the M Sport package. Wherever you drive in the new BMW 1 Series, one thing is guaranteed: You’ll never, ever be bored.


Beacons of attraction: The L-shaped rear lights, the front headlights and the fog lights on the new BMW 1 Series are also available with full LED technology.

Adaptive LED headlights with full LED technology include integrated turn indicators, low-beam headlights, high-beam headlights, as well as daytime running lights and cornering lights for safety and optimal illumination of the road. Eight high-power LEDs are provided for the low-beam and high-beam functions. The dynamic-looking, elongated LED turn indicators are placed strikingly to the sides of the characteristic LED daytime running lights.  

LED fog lights increase short-range visibility in fog or precipitation, improving safety. Along with their broad beam angle, they are also notable for the colour of their light – bright and very similar to daylight – their long lifespan and low energy consumption. At the same time, the LED fog lights below the headlights set a technically advanced, modern tone for the already striking front of the BMW.

The two-part rear lights with the characteristic L-shaped design are based on LED technology. They consist of one lighting segment in the body of the car and one in the tailgate. Thanks to the dynamic brake light function, the drivers of cars behind are warned by flashing brake lights should the vehicle brake hard in an emergency situation.