BMW Privacy Policy

This is the privacy policy of BMW (UK) Limited and BMW Financial Services (GB) Limited.

We may update this privacy policy from time to time by publishing the amended version on our websites.

This privacy policy applies to personal information we hold about individuals. It does not apply to information we hold about companies and other organisations, nor to the use of your information by the providers of BMW insurance products. Details of their use of your information will be provided to you in the relevant product information.

We take the privacy of your personal information very seriously and will only use your personal information in accordance with the current data protection law in the UK and this privacy policy.

How do we receive your information?
We may receive information about you:

  • when you contact us directly, normally via our website or our Customer Service teams, whether to apply for one of
  • our products or services or to make an enquiry or other request,
  • from our network of authorised BMW i sales agents,
  • from our network of authorised BMW, MINI and BMW Motorrad Centres,
  • from our other Group Companies and our carefully selected business partners who provide products and services
  • under one of our brands, and
  • occasionally from other third parties who may lawfully pass to us information about you.

Using your information.
We will use your information (which we receive from you or third parties or learn from the way you use our products or services) for a variety of purposes, including:

  • to provide or manage any information, products and services for which you have requested,
  • to help us identify you when you contact us,
  • for general administration purposes,
  • to help us improve the quality of our products and services,
  • to help us detect and prevent fraud and money laundering,
  • to help us recover debts,
  • to carry out analysis and customer profiling, and
  • to identify other products and services which might be of interest to you and to inform you about our products and
    services (please see below).

Informing you about our products and services.
We may use your information to contact you with news on BMW vehicles and motorcycles, MINI vehicles and other products and services (provided by us, our other Group Companies or our carefully selected business partners) which may be of interest to you and occasionally for market research purposes.
We may also pass your information to our other Group Companies, authorised BMW i sales agents, authorised BMW, MINI and BMW Motorrad Centres and our other business partners for these purposes.
We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.

Our website.
We try to keep our website secure. However we ask you to recognise that when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control.
Our website may contain links to other websites outside of the BMW Group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

Providing information to us.
If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.
You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.
You have a right to ask what information we hold about you. We will charge you a small fee for this (the statutory fee is currently £10).
You may contact us at the address below for these purposes.
If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.